Danny Mawani Olsen

“I help clients make datadriven decisions, by providing actionable data.”

HI! I’m Danny,  a 27 years old guy living in Valby, Copenhagen. In my professional life i work in a spot between developers, creatives and clients to make sure that data is involved as a central factor in all business related decisions. Besides that, I really care about good coffee, being active and naming a third thing when writing a sentence like this…

Since 2006 i have worked with webdesign, UX, usertests, project managing, teaching, and SEO. in 2014 I decided to make a career in web analytics. Most people would stop and yawn with this statement, but working with digital analytics lets me nerd with anything going on in the digital world. If we can’t measure it, we don’t know weather it is working, or if the team just decided that it looked and sounded fancy.


Lead Analyst

September 2017 – Current

Senior Digital Analyst

September 2016 – September 2017

Digital Analytics Specialist
IIH Nordic

February 2014 – September 2016

Online marketing manager
VUC Lyngby

July 2014 – Febuary 2015

Professional interrests

Tag Management
Dynamic Dashboard solutions
JavaScript & R
Web Analytics

Clients I have worked with


Anette BreithNic Christiansen Gruppen

“Danny has always been friendly, welcoming and very professional in his handling of us as a customer. We have always received quick answers to queries - or a clear time frame for the assignment. Therefore, we have felt very comfortable having Danny as our main contact and web analytics specialist. Advice has been proactive and competent, which we have always appreciated.
I give Danny my best recommendations.”

Allan KleinerFitness World

“Danny har vist stor interesse for vores forretning og været i stand til at se, hvor de forskellige teknologier har kunnet øge vores indsigt. Vi har løbende diskuteret forskellige trends og initiativer inden for analyse, KPI set up, segmentering osv., hvor Danny lynhurtigt har kunnet gennemskue fordele og ulemper for vores forretning.
Jeg har været glad for at arbejde sammen med Danny og forstiller mig, at andre vil have samme fordele og glæder ved et samarbejde.”

Niels TybjergAdvice

“What makes Danny invaluable is his ability to look past the data and understand the underlying business it relates to. His evolved marketing skills make it possible for him to operationalize the data on a level where most web analysts come short.”

Chad CostelloDigitasLBI

“Danny is a consummate professional who's tremendously enthusiasm for analytics resonates throughout his work. He consistently brings a vibrant positivity to the office combined a willingness to help out his team in any way that he can. He has an extremely strong and comprehensive understanding of web analytics, and shows great ability to distill and communicate the intricacies of technical information in a way that is relatable to both clients and internal parties outside of the analytics team”

Anja PedersenAccrease

“I’m particularly impressed by Danny’s ability to relate to the clients effortlessly.. He denotes a lot of analytical capability and willingness for both his personal & professional development. I thoroughly enjoy collaborating with him”